In our 25 plus years of innovation we have generated a wealth of intellectual property. Practically though, our approach is driven by a few guiding principles.
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| Outcomes > Outputs | Capability > Capacity |
| Creating transparent and clear links between specific customer and business outcomes in order to inform outputs or products activities. | Developing capability through a holistic perspective; building on competency development, measuring learnings and limited use of just adding capacity. |
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| Performance > Compliance | Change > Products |
| Focussing resources on performance-oriented or differentiating activities; minimising effort towards standards which can’t provide an advantage. | Optimising real value by ensuring programs are outcome driven and sustainable for the long term yet configured to optimally deliver products/outputs over shorter term. |
We believe that to gain advantage you need to differentiate from conventional thinking, do more than follow to standards, and remain cautious about fads.
Capability 